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Course Outline
B2B Branding Characteristics
- Differences between B2C and B2B branding
- B2B brand Relevance
- Power of the Business Brand
B2B Branding Dimensions
- Brand Distinction
- Brand Communication
- Brand Evaluation
- Brand Specialities
B2B Branding Process
- Brand Planning
- Brand Analysis
- Brand Strategy
- Brand Building
- Brand Audit
B2B Success Stories
- Samsung
- IBM
- Siemens
- Lenovo
Branding Pitfalls
- Is a brand something you own?
- Do brands take care of themselves?
- Brand Awareness vs. Brand Relevance
- Can Outsiders do your brand job?
Branding in Big Picture
- Corporate Social Responsibility
- Branding in East Asia
- Design and Branding
- Brand Leadership
7 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €2280 online delivery, based on a group of 2 delegates, €720 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
Please see our public courses
Testimonials (1)
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
