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Course Outline
Introduction
What is Matomo?
Installing and Configuring Matomo
Understanding Matomo Features
Integrating Matomo
Tracking Goals and Events
Understanding Segments and Funnels
Users Flow
Heatmaps and Session
Media and Form Analytics
Using Search Engine Keywords
Custom Reports and Roll-Ups
Multi-Channel Attribution
A/B Testing
Activity Audit Log
White Label
Summary and Next Steps
Requirements
- Knowledge of data and data analytics
Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales professionals
- System administrators
14 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
Please see our public courses
